Search Engine Optimization Basics For Beginner :
What is Search Engine Optimization?
For every beginner must know the Search Engine Optimization Basics to get their website in top of the search result in the search engine.A website about something and that website want appear in search engine but the website cannot appear easily so the method to change website to show search engine about the content of the website is called SEO search engine optimization or The visibility of web page,post,image and video or website in search result,the method to increase visibility of the web page in search result to drive more traffic from search engine is called Search Engine Optimization.
Why Website Need SEO
A website basic need is traffic or visitor then what happen if website failed to get traffic ,it will become loss to business or organization.To increase the website traffic website owner try social media marketing ,advertising but these thing will not drive as much traffic for a website.So most of the visitor for a website is from the search engine,So we need SEO to appear the website in the top of the search engine’s search result
How Search Engine Works
First search find a website then the search engine web crawler fetch the content of the website,later it will find the keyword in the content for each web page in website.then will index the content to the user searches according to the keyword they searched.these method to display the website in search engine is called crawling and indexing
Unique and Quality Content:
Have a unique content because copying others article will lead to copyrights problem with competitor website then google will not show the web page in the top of search result for the content which is copied or modified.Have Quality content because visitor want to find informative and valuable content to obtain knowledge and they become returning visitor.While writing content use keyword in the blog the blog should have minimum 300 words without spelling mistake and grammar mistake
Find Low Competition Keyword
Find keyword for the blog or content and find the competition for the keyword because for keyword with small traffic which have many competition in search result.Do keyword competition research and find the low competition keyword.
Keyword in Title and Url Parameters;
use keyword in title within 40 to 70 characters because google show title within 7o character so the title of the web page appear fully in the google search result snippet .Keyword in title also acts as relevance of your keyword and what is your blog about.
Keyword in Url parameters will also acts as a keyword relevance and use keyword in url instead characters and numbers.Try to remove stop like of,is,of in url which are not
for example:use this url www.yoursite.com/seo-basic instead of this kind of url www.yoursite.com/GDJ86
Keyword Usage in Content
Write the blog or content and use keyword more time because keyword density shows the importance of the content.Using keyword in the content or blog is the Search Engine Optimization basic but keyword density is important but don’t over dense the keyword in the blog or content this will not help in search appearance.Find the low competetion keyword to appear top of the search result
link the other post with another post this will help to get notice that the link in the website for visitor and this internal link also help search engine to fetch the link content in the post or content because search engine fails to crawl all the content in the website.
interlinks the content by the keyword that used in the content because that help visitor to know what the link is about
Getting link of your website in others website is called outbound link,getting outbound link is hard but you can create outbound link or backlink for free but these free backlink are useless because of their page rank.To get quality backlink from page website is easy by doing some content in discussion website or blog website
Outbound link is based on the quality of the link like government website and educational website and outbound link is not based on the quantity of the link.you can see many link to get from the paid website but these are completely waste because they can cheat you or make same poor backlink
Improve PageRank and Domain Authority
PageRank of the website shows the importance of a website.pagerank is the score for the website between 1 to 10.According to me 1 to 10 is stands for the first ten link in the first page of the search engine search result.the higher rank the higher the website will appear in the search result
Domain authority is the also shows that the importance website for moz tool if your page has higher pagerank then your website has higher domain authority,page rank is directly related to domain authority .
Pagerank and domain authority are play important role in search engine optimization to get top of the google search result
Mobile Friendly and Responsive
try to make your website mobile friendly because most of the search is from the mobile device and search engine like google will show the website according to the mobile friendly website in the mobile search result.if a website is not mobile friendly that website may or may not appear in the search result
Most of the website loading speed is affected by the image.many website are contain high quality image like 2 mb this will make hard to load in web browser.make compress of the image in lossless format of the image to retain same quality of the image
Use Meta Description
Try to meta description of the website this will help the search engine to display the description in the search engine search result snippets and use keyword in the meta description is also help as the relevance of the content keyword
Avoid Broken Link
broken link is have great impact in search engine optimization.In Search Engine Optimization Basics the broken link is the modification in post url is called broken link.Every time google crawl the content it will find the keyword in the content and it does not know the content has been changed and it will never find that url changed
to avoid this broken link when your forced to modify the url try to use redirection this will redirect the content from the old url to new url